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Last Updated on August 15, 2022 by Sam Valery
So you’re looking to become a blogger. You’ve got the website layout. You’ve built up your profile. You create your content calendar and—now you’re facing the dread blank page syndrome.
What, exactly, do you write?
Bloggers who post 2 to 6 times per week get better results, followed by those who publish weekly. At the very least, that’s 52 topics a year to cover. And those topics need to be relevant and engaging since they have to attract your readers’ attention. Sure, you can think of one or two off the top of your head… but 52 in total?
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No worries, we’ve got you. Here are 7 writing blog ideas for your platform.
- Exclusive Round-Ups
If you find a niche that resonates with your readers, take advantage of it by doing a round-up. At least 24% of blogs posted are round-ups, but when it comes to performance, these excel compared to other blog types by far.
After all, how many times have you found yourself Googling “10 best ___” before buying something?
You can even go a step further and do some link-building with your round-ups. Consider partnering with local brands and services by including them in your round-up in exchange for a feature on their platforms. This way, both parties benefit by driving traffic to each other’s websites.
- X versus Y
It’s not a blog post, but the Youtuber, Jolly, did a vlog about IKEA vs Michelin Star Meatballs and it already has over 622,000 views. It’s not the first time they’ve compared food products, either. Their Indomie vs The World instant noodle post has over 3 million views and counting.
If your blog has a theme like food, books, or technology, then try finding a few products or services and compare which is better. When you have two-three comparable and popular products, people will want to know which is better or, at the very least, better for them. Be honest—that’s the key to driving repeat traffic.
- Product Reviews
A whopping 89% of customers read reviews before purchasing a product. Become one of their trusted sources by reviewing products—and being genuine about it. Don’t be afraid to highlight flaws; people want to know what works and what doesn’t so they can manage their product expectations.
You’ll likely face a lot of competition with reviews, especially for trendy products. To beat your competition, incorporate these blogging necessities to make your posts next-level.
- How-To Content
When a person doesn’t know how to do something, they Google it. How many of your own searches include “how to ___” when you’re stuck on a task? You’re not alone. Over a billion Google searches a day are framed as a question.
If you’re knowledgeable on a topic, create valuable but straightforward how-to posts that guide people through each step. Or, if you notice that current search results are lacking, do some research and put together a more thorough guide that’ll benefit your readers.
- Ultimate Guides and Deep Dives
This is a great way to build your authority on SERPs or Search Engine Results Pages. An in-depth discussion about a single topic shows you’re an expert on the subject, which can make search engines rank you higher. You can even use this as an opportunity for internal links to previous blogs on your website.
If you don’t know, internal linking is a blogging practice where you link to other content you’ve already written on a particular topic. For example, earlier in creative blog idea number 3, we internally linked “blogging necessities” to a post we had about blogging terms you’ll need to learn and know.
Using internal links, you can create what’s called a “topic cluster,” several posts about the same topic, discussing different aspects of each. One example is from famed digital marketer and SEO expert, Neil Patel. Here you’ll find Neil Patel’s cluster about ranking for competitive keywords, which includes links to several resources he’s written.
- All About Data
There’s plenty of data available to us at any moment—almost too much. But if you find a topic and break down the data for people, they’ll view you as knowledgeable. Moreover, that could earn you some valuable backlinks, which are external websites that link back to your original content.
One data source you can use is a survey. There are countless surveys and results available to you on various topics. Choose an issue that’s relevant to the times—such as political developments or tech sales—and talk about:
- How those numbers break down
- What those numbers mean
- How those numbers impact the real world
You can even host a survey on your own blog and discuss the results! Brainstorm a pertinent question to your readers, then post a survey they can engage with. You can use several free platforms, including Google Forms and SurveyMonkey. Afterwards, review the results and translate the numbers into insights that your readers can understand.
- Own Voices
There’s an understandable curiosity about the person behind the persona—about the person running the blog. You can add an original touch to your blog by writing about your own stories and experiences.
Do you travel frequently? Or eat out a lot? Talk about somewhere you’ve been or something you’ve eaten that’s had an impact on your life. Open up about struggles and challenges. Mental health and personal development are popular and growing blogging niches for 2022. Your story could resonate with people all across the globe, so why not share it?
Write It Up
With these suggestions for creative blog post ideas, you’ll be filling those 52 (and more!) topics in no time. Watch your content calendar grow and fill up—although if inspiration pulls you in another direction, don’t be afraid to chase it. And don’t forget to promote your blog on all your platforms!
Now you’re armed with the tools, go out and do it! See you in the winner’s circle 🙂
